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My Creative Lab Content Strategy & Creation

Content Strategy and Creation| Branding | 2026

Software:Adobe Express, CapCut, Instagram

I never established a consistent identity for my Instagram design account. It lacks emotion, messages, and a way for me to make my mark in the design community. I want to gain visibility on social media. I want to share my experience as an emerging designer, the creative process, and the decisive moments that lead us to grow as professionals and as ourselves.

I'm speaking to people like me, aspiring designers who let opportunities slip by for fear of rejection, who believe their sacrifices are in vain, and who doubt their abilities. I want to show them that it is possible if you propose to yourself.

welcome to my creative lab

Content Look & Feel

  • A spontaneous feel, an "organized" mess, as it works for a designer: multiple ideas, sketches, mood boards, and so on.
  • Bring back collages and filters to tell the story differently from what people on social media are used to.
  • My audience feels free, with no pressure and no professionalism—just to be themselves.
brand Guidelines

New Strategy

Through my content, I will share my journey as a designer. The concept focus is a lab where I can experiment, document my process, discover who I am as a designer and creator, and find my voice. The lab takes place at my desk, where I spend most of my time, which is decorated as a mood board for inspiration. By sharing my experience of being an emerging designer, others can relate to it and find motivation to find their path in this design world.

This content has three main topics:

topics: exprimeting, documenting, discovering

Documenting (Blue Color): Opening up my design process by sharing my research, sketches, projects, and design thinking.

Experimenting (Teal Color): Pushing myself out of my comfort zone, testing out new ideas, and seeking out opportunities to learn.

Discovering (Purple Color):Finding myself as a designer, finding my place, my voice, and figuring out how I can use that to help others

Instagram Account Mockup

Navigate by clicking through posts, and reels. Explore the content as if you were using the real Instagram account.

Carousels

Carousel 1: introduction of my lab... my desk

Instagram carousel

Carousel 2: my learnings from the Art Leadership Bootcamp.

The glasses on the cover and at the end indicate that what you are seeing is through my eyes.

Instagram carousel

This project was really good for me to take a look at myself as a designer.

Now... Go and follow me!